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Our Ethics

We will always commit ourselves to protect and promote the interests of our clients, and will always conduct ourselves in a way that reflects well on our profession.

 

The Ethics Instructor

Years ago Brian Wolf believed that there was a real need for ethics training within the insurance and financial planning community. At that time ethics courses were not required as part of the continuing education requirements for the State of Minnesota. Brian developed an ethics course for Kaplan Professional Schools and began teaching his course in 2009. Today not only is his course approved by the State of Minnesota for continuing education, but an ethics course is now required In order to keep an insurance license in Minnesota.

Brian has now taught his business ethics course to thousands
of financial professionals.

Our Ethics Pledge
We will always commit ourselves to protect and promote the interests of our clients, and will always conduct ourselves in a way that reflects well on our profession.
 
We will be totally honest when explaining our education and business backgrounds, professional designations, and years of industry experience.
 
We will be completely truthful by not exaggerating the realistic returns or future value one can expect from any product, transaction, service, or investment that we may recommend.
 
We will always disclose the important features of a product, transaction, service, or investment and disclose potential risks that may negatively affect future performance or value.
 
We will always consider both our client’s current and future needs to determine the proper suitability of any recommendations that we may make.
 
We will respect the confidentiality of any information entrusted to us or obtained in the course of our business or professional activities.
 
We will only use sales presentations and advertising materials, including product illustrations that are completely accurate and compliant with state and federal regulations.
 
We will always provide our clients with copies of all required documents that relate to the product, transaction, service, or investment that we have recommended to them.
 
We will always refer our clients to a more specialized professional advisor when their needs go beyond our current license or expertise.

We will consistently educate ourselves as to the new laws and regulations in our industry, and we will always act in good faith toward those we serve.